Case Study - Brochure Redesign

This is a perfect example of how design can work to cut through the clutter of communication overload, and cleanly deliver a message.

           Before                                                      After

This brochure (and also email campaign) is targeting users of online survey systems such as Survey Monkey, Zoomerang, and Survey Gizmo with the goal of switching them to this product. Users from a non market research background requiring ease of use, low cost and complete control & ownership.

The existing brochure was uninviting to read, with all the important information buried in a monotonous body of text and imagery that gave little away as to the type of product being presented or audience who could benefit.

The redesign features a friendly, ease of use attitude, adopts the colour yellow as a secondary branding device which can be used in future campaigns, and breaks the information down into digestible sections allowing readers to drill down depending on their level of interest. 

Other imagery or devices used are the post-it call to action (which the client especially liked), the survey clip-board, and ticked boxes. 

All visual elements in a communication piece should support the content of the message as well as other communication goals such as reinforcing brand values and defining the audience.