Some common objectives of display material • Attract interest • Arouse curiosity • Present a strong brand presence • Target the right audience • Start a conversation • Inform about the product, service or range • Create awareness of the brand or business • Create visual impact • Excite attendants • Increase customer/potential database
Some Considerations
• Floorplan & elevation of all items in the display • Viewing angles
• Surrounding space/obstruction
• Ease of artwork alignment across panels
• Specifications of seating, cabinets, floor coverings
• Specifications of any demo gear
• Lighting
• Corporate Guidelines
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