Web Launch

Launched yesterday - the restructured LeisureTech website which gives the manufacturing division, Forte, it's own unique identity. 

Forte is a site within a site, and is css based unlike the the table-based structure of the main site. The revamp includes the addition of a pure-css drop-down global menu replacing the outdated image-swapping javascript menu of the original LeisureTech site. The global menu has been designed to sit comfortably across both sites and support transitioning users. The drop-down menu allows users to move much more efficiently to their area of interest, and includes a site search facility through Google. 

The visual design and layout of the site employs fresh colours and white space to support the simplicity and ease of use of the products.

Bad Mother Icons

These icons are designed to validate the crazy, hazy days of mums at home with young kids. 

Still a work in progress, this is a personal project which found life through discussions with my sister about the challenges of daily parenting. It is my firm belief that caring for young children was never meant to be done by one isolated individual, but with the support of extended family and a network of fellow parents.

Parenting is a crucially important role requiring a vast range of skills, yet the skills are largely unrecognised and the job has very little social status. And although there is a perception that parenting should be done in a manner that conforms to the ideals of our society, the job is often left to one isolated, often untrained and exhausted individual who often also feels obligated to display a facade of smooth household management.

Email if you would like the vector files.

Magazine Ad

A new ad developed for an engineering firm, for a highly specialised industry magazine - the goal was to grab attention while still emphasising the core values of quality product and industry experience. 

With the audience being international, including traditional and conservative cultures, the challenge is capturing interest, communicating clearly, and avoiding offence. These were some other concepts put forward.