Thursday 18 August 2011

Designing Display Material

Some common objectives of display material 
• Attract interest
• Arouse curiosity
• Present a strong brand presence
• Target the right audience
• Start a conversation
• Inform about the product, service or range
• Create awareness of the brand or business
• Create visual impact
• Excite attendants
• Increase customer/potential database

Some Considerations
• Floorplan & elevation of all items in the display
• Viewing angles
• Surrounding space/obstruction
• Ease of artwork alignment across panels
• Specifications of seating, cabinets, floor coverings
• Specifications of any demo gear
• Lighting
• Corporate Guidelines



5-Panel Artwork for BTE




BTE Display at the first expo






















JetTechnologies artwork for PacPrint






Display at PacPrint - Back


Display at PacPrint

JetTechnologies -
Printing & Finishing Division
- display artwork

Printing & Finishing display at expo


Printing & Finishing display at expo



Printing & Finishing display at expo


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